Case Study: Ewington Homes

Press & Magazine Advertising Campaign

Ewington Shows More Really Means More

Situation

Ewington builds medium to large-sized customised houses, primarily for second home owners in Melbourne’s southeast. Customers are conservative by nature with traditional family values. Ewington’s objectives were to substantially increase its annual revenue while maintaining its existing gross margins.

Approach

To build a more distinct brand personality, we identified several key issues and devised a strategy to cover all marketing activities. Central to the plan was clarification and implementation of a new Core Marketing Message.
We established that Ewington goes beyond generalised market expectations, providing additional advantages by giving clients more of everything. Using the theme: Homes with More, advertising was devised with offers to attract attention and interest.

Outcome

Homes With More has become a foundation that customers easily understand and respond to. More value, service, quality. More attention, fairness, transparency. Ewington’s new message speaks powerfully to the needs of prospective clients. It transmits directly what customers get when they use the firm’s services.