Do you make these mistakes in advertising?
“Everyone makes mistakes.” Yes, but the fact remains that victory – in sport, in war, in sales, or in market share – generally goes to those who make the fewest mistakes. Here are six of the most common mistakes in advertising.
Marketing definitions: Vision and Mission
These marketing and brand management definitions include our thoughts, together with the best definitions we have found from both academic and business sources.
Vision and Mission
The Vision and Mission of a company should be a driving force, setting the strategic direction of the business. But many are ignored at best, and ridiculed at worst. The Vision and Mission of a company should be a driving force, setting the strategic direction of the business. But many are ignored at best, and ridiculed at worst.
Marketing explained
You go to a party and you see an attractive girl across the room. You go up to her and say, “Hi, I’m great in bed, how about it?” That’s Direct Marketing.
The 4 Keys to Qualifying
We have all heard the term “qualified prospect” in reference to potential customers, but what does ‘qualified’ really mean? A qualified client-to-be (my term of choice for ‘prospect’) is someone in your target market whose place in the buying cycle is known. In other words, you have determined how close that person is to buying.
Free information based business systems
Frustrated by wasted advertising? Got better things to do than “flavour-of-the-month” social media? Have you implemented keep-in-touch email marketing?
Providing free information to prospects is an ideal system for service-based businesses. Particularly those needing to be introduced to the managerial suite; those whose offering requires substantial investment; or, those with a longer selling cycle.