Sorry, the How to Build a Business Without Marketing seminar no longer exists.
Neither does the workshop: How to Make $100,000 a Month* Without Selling Anything.
They disappeared not because we stopped running seminars and workshops, but because the Christmas wishlist got cut down to topics that can actually be delivered.
If you believe the inference to be true – that a business CAN be built without marketing; that you CAN make $100,000 a month without sales – I hope Santa Claus brings you lots of presents this Christmas.
No, wait… Santa Claus is also an imaginary being.
*Yes, I realise you could inherit a very large bucket of money, but that would kinda destroy my theme…
To make an omelet you need to break some eggs. To build a business you need to be marketing and selling your products and services. If you aren’t, you don’t have a business. You have a hobby. And if the thought of marketing (or selling for that matter) fills you with dread or revulsion, let’s look at some on- and off-line marketing tactics you COULD be doing, but probably aren’t.
Note the common thread here. Incidentally, if anyone tells you MUST do any of these things, run away. Fast. If someone is trying to sell you on a blog being mandatory or a social media presence being the minimum requirement for business success, hurry in the opposite direction. While it’s true there is no marketing activity you specifically HAVE to do, the one specific thing you absolutely must do is … something.
It’s said that in order for a business to shift from startup (no revenue) to upstart (measurable traction), the business owner needs to spend 80% of her time on marketing. That’s 6 hours 24 minutes of every working day spent devising strategy, implementing tactics and measuring results.
And that doesn’t include the time you spend actually delivering the service you are being paid for!
You agreed earlier there is no business-building option that doesn’t involve marketing, right? And for your business to make money you have to sell something, right?
For many reluctant marketers, taking action boils down to gritting teeth, girding loins and doing the thing that causes least discomfort. Pick one or more activities from the list above. Try out the ones you loathe less than the others. Give the activity your complete attention for 6+ hours each day for a month. Of course, seek advice if you need it, but not more than one of those hours per day can be spent “learning.”