Invest in a SmartBasket Business Package
Frequently Asked Questions:
What does it cost?
All SmartBasket consultancy activities attract a rate of $125/hour. But you can purchase marketing management service packages at sliding-scale discount rates:
SmartMaintenance:
4 hours/month $475
(save $25/month)SmartExpansion:
8 hours/month $900
(save $100/month)SmartBrand:
12 hours/month $1275
(save $225/month)Special BNI rate:
Registered members of business networking group BNI are eligible for additional discounts. Call for info.
Can you write my materials as well?
Yes we can. It's a given that your marketing collateral will be much more effective if professionally written. We will handle writing and content assignments from simple text review/edit/proofread through to major articles and complete brochure and website content. If a project arises that's outside the scope of our in-house capabilities, we're happy to recommend the best writer for your project.
What about printing?
Printing costs vary according to a variety of factors, including number of printed pieces, number of inks used, printing method chosen, and even type of paper stock.
We offer attractive pricing, available from a range of reputable suppliers. We're happy to provide complete end-to-end estimates, but final quotes aren't possible until the piece is designed.
What's in the "fine print"?
Hours do not roll over month-to-month.
Each package requires a commitment of at least 3 months per year. Hours per month are changeable: if you need more hours in a particular month, then that's available to you. Just let us know before the start of the new month. Larger packages of hours are available if you need to do a large amount of (e.g) design work all at once.
A months' notice is required when terminating the Marketing Management Services agreement. Months may be
spaced out if you need to do periodic promotional activity.
Payment is direct debit monthly in advance by EFT or credit card.
Got another query?
Please contact Smarthinking directly on
613 9793 7816, or send a message via
the Contact page.
A systematic approach to marketing management
Marketing management services are intended to extend and
maintain your brand. Activities that are within the scope of
the SmartBasket include:
Visual Identity development
Layout of information into existing print and online templateslike newsletters and presentations
Small print projects, like leaflets and flyers
Copywriting/editing of print material and online templates
Website maintenance
Ongoing search engine optimisation
Implementing new items in your shopping cart
SmartBasket clients also receive preferred-client discounts on design projects, like:
Logo design
Brochure design
Packaging design
Template design and setup for printed and online materials
What it isn't
Marketing Management services are not a substitute for active involvement in your business. There is no such thing as "set and forget". Business owners must commit to a minimum level of activity to ensure their investment is worthwhile.
How does it work?
Smarthinking has developed a methodology that systemises the marketing management process.
We start by talking about the current state of your business: what you're providing, who you're marketing to, how many clients you need, what your current level of promotion is, how long it's been since you've edited your collateral and so on. We'd also talk about where you want your business to go: do you want to keep it at the same level but just outsource your marketing stress? What systems are in place to handle more clients? Do you want to change your target market or the services you're providing and if so, how will you change your marketing to reflect your new positioning?
Then, we'll talk about POWER Marketing. Agreement will be reached about how to best approach your target audience and how much marketing you really need to do to create the level of success you want. It'll be clearly evident by this stage which path or plan will be required to get you there.
We'll work together to select the most suitable service level. This is flexible, and can be changed to fit your needs. For example, if you want
to begin with a lot of work but then slow down over time, we can allow
for that.
On the other hand, if you already have a good idea of the level of marketing management support required, we can create a SmartBasket of services to optimise the amount of time or budget you want to commit to.
Let's get started! Each month, we'll have a short check-in meeting. At this meeting, you'll be updated on the overall progress we've made together in the last month. You'll provide further input and the information required to implement the next month's Action Plan.