Resources
There’s a huge amount of often conflicting advice available about marketing for small business.
These resources reflect our own biases, for which we make no apology
Want to improve your strategy? It’s not hard to be a better marketer
The highest number of marketing questions and challenges encountered by owners of service-based businesses
fall into these three main groups:
positioning your business clearly in the mind of your audience
getting the attention of prospective clients
serving clients so that they both return and send you referrals
The free resources available from this page focus on those three broad areas. This marketing intelligence is drawn from a variety of sources and credited wherever possible. You’ll find links within the articles and reports to sources of inspiration and wisdom from far greater minds than our own.
Most of this stuff is free. Scroll down for articles, helpful newsletters and sites we recommend. Enjoy the journey.
Positioning Your Business
- establishing credibility
- using your articles and email newsletters
- clarifying your value
Getting Attention
- your marketing message
- return on advertising
- response to sales letters
- generating leads
Selling
- overcoming objections
- increasing sales
- getting commitments
- getting more referrals
- increasing lead generation and sales from your website