Results
All business owners are looking for a quantifiable ROI (Return On Investment) from their marketing.
In addition, Smarthinking provides a measurable Return On Ideas
Half of my advertising is wasted and the trouble is, I don’t know which half
Somebody tell John Wanamaker and Lord Leverhulme. We know the answer to the old adage.
Altho’ that quote has been attributed to a great number of people, research indicates the first was Lord Leverhulme (1821-1925), better known as one of the original Lever Brothers. Marketers today still wonder what he wondered. Which half is wasted? Clearly, the half that doesn’t work. If you knew which half that was, you would halve your
budget overnight.
Underneath the budget dilemma is an even more basic question. How do you measure marketing activity to begin with? Marketing is not a “set and forget” activity. Business owners must take responsibility and plan a desired outcome either through hands-on involvement or supervision of outsourced input.
No Smarthinking service is provided without a corresponding measuring tool. Strategic planning is quantified with appropriate metrics. Creative services are linked directly to sales enquiries. Information and content management feed straight into lead generation.
We call it your “Return On Ideas”. Great ideas create new opportunities. Great ideas push boundaries. Great ideas give growing businesses the benefit of competitive advantage. What’s sort of return can you expect on ideas? Interesting, relevant, distinctive creative that is accepted by your target customer. We help you sell.
Measure the effectiveness of your marketing collateral
The Smarthinking Audit Report measures a sample of promotional activity against seven key success indicators, providing an independent, objective opinion of the relative value of the communication. It’s free, with no obligation. You can act on the report recommendations for an immediate improvement in the effectiveness of your collateral.
Find out more about testing your marketing message for impact and relevance.
“We used Smarthinking at a critical time during our business evolution. We were offered a perspective that at the time we were lacking, which was a great relief. Having someone with a less ‘attached’ point
of view allowed us to step back and assess our position. This proved critical to us making some big decisions about our business and where our focus was best served. The marketing strategies implemented gave us insight and created a dramatic change in direction.”
A.A and L.W, Alchemy Clinic