Audit Report Improves Marketing Effectiveness

Measure the effectiveness of any piece of collateral

The Smarthinking Collateral Audit Report measures a sample of promotional activity against seven key success indicators, providing an independent, objective opinion of the relative value of the communication. You’re then able to act on the report recommendations for an immediate improvement in the effectiveness of your collateral.

To obtain your Audit Report simply register here or call 03 9793 7816. We’ll contact you to arrange submission of an example of your recent marketing, advertising or promotional activity for appraisal. Limited offer, just $295.

Frustrated by ineffective advertising? Need to attract more prospects?

No longer getting results from your advertising? It doesn’t matter how big your budget is, or whether your ads appear in a national magazine, an online directory or the local newspaper. If you suspect that part or all of your advertising is being wasted, take advantage of this report to help you gauge the effectiveness of your ads.

Your Collateral Audit examines a sample of your current advertising and provides expert recommendations for immediate improvement. No obligation, no strings attached.

Is your Core Marketing Message integrated into every piece of collateral?

Ever get the feeling you’re shouting at the top of your voice in a room full of people, but no-one is listening? It doesn’t matter how loudly you yell, prospects will only hear messages that speak directly to them. If your firm does not speak in one voice, you will not break through the noise, capture market attention and emerge as a market leader.

Your Collateral Audit gives you an opportunity to test your marketing message for impact and relevance.
Put your promotion back on target.

Are you trying to create effective marketing campaigns in-house?

It’s difficult enough to deliver professional services, without having to take on the marketing function as well. The DIY trend means service-based business owners continue to make the same mistakes over and over again. What’s frustrating about these mistakes is that they are all made by intelligent, well-meaning people just like you, who have the good sense and ability to avoid them.

Your Collateral Audit is based on seven Key Success Indicators. You’ll soon see if your standards have slipped, resulting in quality lapses and inconsistencies that undermine your brand.

Here’s how it works

You’ve got a piece of promotional material, an ad or some online content and you’re just not sure if it actually does the job it’s intended to. Call us, or register online to submit the sample. We’ll run it through our Effectiveness Audit process and report back you with the results.

You’re free to put any recommendations into action yourself, or obviously, talk to us about implementation. It’s a simple, low cost way to ensure your marketing is either on the right track, or give you an immediate plan to improve its effectiveness. Simply submit one sample of your recent marketing, advertising or promotional activity for appraisal.

Typical collateral for appraisal:
Press or magazine ad                Identity Design
Website home page                   Direct mail leaflet
Sales brochure                           Profile brochure

To obtain your Audit Report simply register here or call 03 9793 7816. We’ll contact you to arrange submission of an example of your recent marketing, advertising or promotional activity for appraisal. Limited offer, just $295.