Need help with strategy and tactics?

Smarthinking helps service-based businesses in four essential areas:

1. Defining your positioning and building a competitive differentiation

Competitive differentiation results in clear communication. We work with professional service firms and other businesses to help them develop a stronger, more differentiated positioning that builds on established strengths. This starts with clearer communication across all marketing activity and ends with better margins from higher value clients.

2. Aligning your business goals into a strategic marketing plan

Marketing your business without a plan is like building a house without blueprints. You need to envisage the end result before embarking on the journey. Identify the kind of business you want, then create the map to get you there. Building a business without a marketing plan will often result in an outcome that’s unlikely to meet your needs and cost a lot of time and money.

Strategic Marketing and Planning Services include:

SmartPlan: Concise Marketing Plan

SmartFocus: Group program for self-reliant SMB marketers

SmartKITS: Managed keep-in-touch program

Do you need to differentiate? To learn more about how Smarthinking can help your business in the area of strategic planning, contact us by email or call 03 9793 7816.

3. Implementation of a full range of lead generating tactics

Generate leads and create desire for your services. Tactical methods are the tools you use to establish credibility and clarify your value. You’ll develop a Core Marketing Message and use articles, reports and email to increase responses to your prospecting to ensure a return for your on- and offline advertising and promotional efforts.

4. Creative services on a per project basis

Use us for creative services, guidance, tools, plans and ideas. World class creative provides an ROI, or Return On Ideas. Big visions are not the exclusive domain of big business. SMBs need big ideas as well. We’re also available to help clients in the implementation stage, co-ordinating key creative roles, overseeing outsourced suppliers and serving as an advisor and sounding board.

We can also help with one-off creative assignments, such as: copywriting, advertising campaigns, brand identity and guidelines, naming, content maintenance, email marketing campaigns and corporate communications.

Tactical and Creative Services include:

SmartSession: Concentrated effort for short-term projects

SmartBasket: Marketing Management Services

SmartStart: Budget packages for startup businesses

To learn more about how Smarthinking can help your business in the areas of marketing tactics and creative implementation, contact us by email or call 03 9793 7816.