SmartBasket Business Package

Combine services to extend and maintain your business marketing.

Activities within the scope of the SmartBasket include:

• Visual Identity development
• Layout of information into print and online templates
• Small print projects, like leaflets and flyers
• Copywriting/editing of print material and email campaigns
• Advertising in press and magazine
• Website content and maintenance
• Ongoing search engine optimisation
• Implementing new items in your shopping cart

How does it work?

Smarthinking has systemised the marketing management process.

We start by talking about the current state of your business: what you’re providing, who you’re marketing to,
how many clients you need, what your current level of promotion is, how long it’s been since you’ve edited your collateral and so on. We’d also talk about where you want your business to go: do you want to keep it at the
same level but just outsource your marketing stress? What systems are in place to handle more clients? Do you
want to change your target market or the services you’re providing and if so, how will you change your marketing
to reflect your new positioning?

Then, we’ll talk about POWER Marketing. Agreement will be reached about how to best approach your target audience and how much marketing you really need to do to create the level of success you want. It’ll be clearly evident by this stage which path or plan will be required to get you there.

We’ll work together to select the most suitable service level. This is flexible and can be changed to fit your needs.
For example, if you want to begin with a lot of work but then slow down over time, we can allow for that. On the
other hand, if you already have a good idea of the level of marketing management support required, we can create
a SmartBasket of services to optimise the amount of time or budget you want to commit to.

Let’s get started! Each month, we’ll have a short check-in meeting. At this meeting, you’ll be updated on the overall progress we’ve made together in the last month. You’ll provide further input and the information required to implement the next month’s Action Plan. Marketing Management services are not a substitute for active involvement in your business. There is no such thing as “set and forget”. Business owners must commit to a minimum level of activity to ensure their investment is worthwhile.

SmartBasket clients also receive preferred-client discounts on design projects, like:

• Logo design
• Brochure design
• Packaging design
• Template design and setup for printed and online materials

Frequently Asked Questions

What does it cost?

Can you write my materials as well?

What about printing?

What's in the fine print?

Next Steps: Register your interest or phone Smarthinking on 03 9793 7816 to talk about a SmartBasket marketing management package to suit your needs. Your initial phone consultation is free.