- Positioning Strategy
- Creative Strategy
A comprehensive approach for professionals and business owners looking for a broad background understanding of modern marketing, what drives customers and how to respond
1. Generate you hundreds of thousands of dollars over the life of your business
2. Help produce a steady stream of new prospects, each eager to learn more about your services
3. Have an immeasurable impact on your ability to attract more of your ideal clients
4. Empower you in many other areas of business management
Would you invest in yourself for the next 12 months, spending approximately 48 hours in personal study
and a further 1 day per month attending a workshop or participating online?
For less than the price of a lunch per day… Seriously, why wouldn’t you?
We won’t pretend there isn’t a wide choice educational marketing courses available to business owners
with the necessary drive, application and inspiration to complete a full 12 month program. Some good,
others not so. However, there are several key differences between them and the SmartFocus program.
SmartFocus is for services. A program for: independent professionals, financial, engineering and law services firms, consultants and advisors, creatives and owners of service-based businesses wanting
a long-term approach to improve their marketing skills, attract prospects and generate more sales.
You’ll participate in a supportive environment with like-minded participants pushing hard for your success.
SmartFocus is tailored. Each program is shaped specifically to the profiles of the participants.
This means there is no cookie-cutter, one size fits all approach to the content. While the general Smarthinking Game of Marketing approach to services business marketing principles stays the same,
each group is individually matched to ensure no duplication of professions and a full support system
SmartFocus is limited. There are just 12 participating businesses in each group. Our experience shows this is the optimum number of people needed to both encourage participation and to ensure everyone gets equal time and attention. Only one business (eg. one graphic designer, one accountant, one IT consultant, one electrician, one web programmer, etc.) from each profession is accepted into the group to encourage support, referrals and strategic alliances.
SmartFocus is up-to-date. The marketing landscape for services businesses is a constantly moving
feast of traditional face-to-face networking and print-based techniques, email and website content, social media initiatives and on/offline advertising. Plus any number of other tactical diversions which may or
may not be useful, depending on individual circumstances. Our program leaders and guest presenters are among the most respected in their specialised fields.
SmartFocus is supportive. You’re not on your own here. The group structure gives you time to work together, time to work alone and time for one-to-one sessions with the program leader. The full day
sessions are divided between workshops and mastermind meetings to give participants every opportunity
to work at their own pace.
• 10 full day workshops – one a month
• weekly webinars – 30 mins once a week from your computer
• mentorship – experience and enthusiasm combined
• shared accountability – to ensure all goals are achieved
• group discussion – facilitated so all voices are heard
• restricted to just 12 non-competing, participant businesses – room for everyone
• additional attendees from same business – share the knowledge
• marketing tools and resources – recommended software, content, apps
• advertising strategy & promotional tactics – what works and what doesn’t
• incorporates 10 major topics – development of a comprehensive marketing strategy
• workbook and full program notes – $450 value, included
• ongoing access via email – ask questions every month
• newsletter, tips and advice – monthly missive chock-full of new and interesting marketing stuff
Normally $4995, book your place and pay your first instalment before 29 November 2014 to save $500!
Here’s how the program works. Click here for full details.
What does it cost? The program investment is $4995 (payable in three instalments) for all ten modules or 12 monthly instalments of $499. Save $500 for 2014 Program enrolments booked and first instalment paid before 29 November 2014. You may attend the introductory seminar as a guest for $95 prior to committing to the full program.
* Additional participant from same firm $2995 or $299 month.
We often hear our clients say, “I wish I had learnt about this years ago” or, “If we’d known this stuff before we started the business, we’d have saved a lot of time and money, without the trial and error.” Naturally as a start up entrepreneur you want, above all else, for your new venture to do well. You most likely realise that one of the most important skills you’re going to need in business is the ability to manage your marketing.
Most participants have been established for at least 5 years. Completing the program with more experienced business owners could prove to be a valuable investment. In fact it may be argued that learning from others’ mistakes can be more profitable than higher education!
If you’re one of those who have made marketing mistakes in your time, you probably wish that someone had shown you how to create a marketing system, rather than having to learn the hard way. So if you’ve been in business before and are launching a new venture, please consider becoming involved. It really could produce a profound result for your new business.
Yes, you can attend the introductory seminar as a guest for $95 per person. This amount will then be taken into account should you decide to proceed with the course. This provides participants the ability to preview the program before committing to it.
A new course begins each quarter in February, May, August & November. Positions are now available for 2014 programs. You can register your interest in the next program, reserve a position without making a firm booking and attend an introductory seminar. We will ask you to confirm your booking one month before the start date.
Need to get a taste of the program before you get started? Book to attend a seminar and preview the program before making a commitment. Book your place at a Marketing Golf seminar. A TryBooking page will open with venues and times for the event.
Or phone Steve Osborne on 0411 713 003 to talk about joining a SmartFocus group program.