Forget branding

October 30th, 2014   •   Articles, Blog, Marketing, Opinions   •   Comments Off on Forget branding   
Forget branding

Clearing up some myths, misgivings and misunderstandings

read more

Do you make these mistakes in advertising?

September 30th, 2014   •   Advertising, Articles, Blog, Marketing   •   Comments Off on Do you make these mistakes in advertising?   
Do you make these mistakes in advertising?

Many a business falters because of one or more of these mistakes in advertising

read more

Developing the business image

August 30th, 2014   •   Articles, Blog, Design, Marketing   •   Comments Off on Developing the business image   

Consistent image is a company’s most important resource in achieving and maintaining market leadership

read more

Branding, schmanding. Is a rose still a rose..?

July 30th, 2014   •   Articles, Blog, Marketing   •   Comments Off on Branding, schmanding. Is a rose still a rose..?   
Branding, schmanding. Is a rose still a rose..?

Taking issue with the “brand babblers”

read more

Branding as an S&M activity

June 30th, 2014   •   Articles, Blog, Marketing   •   Comments Off on Branding as an S&M activity   

Madonna and I whip up a storm over the perceived differences between brands of accountant

read more

Are you speaking to prospects in Klingon? Part 1

May 31st, 2014   •   Articles, Blog, Marketing   •   Comments Off on Are you speaking to prospects in Klingon? Part 1   

Something missing from your sales approach? Are you speaking the prospects’ language? Part 1 of three

read more